Are You Using One Message for Every Prospective Foster Carer?
General catch all marketing does not help you fill your sufficiency needs.
Does Your Marketing Show the Reality of Fostering — or Only the Reward?
Marketing should show the whole story of Fostering not just the good bits
Point 25/100 — Are You Answering People's Questions — or Still Busting Their Myths?
If you Bust somones Myth in Foster Carer Recruitment you are starting with someone telling them they are wrong.
Point 24/100 — Does Your Recruitment Message Match the Foster Carers You Actually Need?
Sufficiency starts with Recruitment, does your advert reflect your real needs? or just general ones?
Point 23/100 — Can You Explain Why Someone Should Foster With You?
Is you website just the same as everyone else in the Fostering Sector?
Point 22/100 — Does the Person Responsible for Your Marketing Understand Recruitment?
Martketing and recruitment are different in many ways, is your Fostering Service attracting the wrong people?