Read my article on Foster Carer Allowances on CYP Now
CYP Now - We’re debating the wrong problem in foster carer recruitment - CYP Now Foster carer recruitment and retention specialist, Rolfe Pearce says instead of debating the wording of an advertising campaign poster, we should tackle the financial and structural barriers to becoming a foster carer. In any environment where there is competition for…
My article In CYP Now
CYP Now - Society has evolved – foster carer recruitment needs to evolve with it - CYP Now Fostering agencies should consider tailoring recruitment campaigns to the needs of single people if they want to tap into a growing pool of potential carers, says foster care recruitment and retention specialist, Rolfe Pearce. By Rolfe Pearce…
Has Your Foster Carer Recruiter Left Recently? What Happened to the Recruitment Message They Left Behind?
When an experienced foster carer recruiter leaves a service, the immediate concern is usually operational. Who will respond to the enquiries? Who will run the information events? Who will complete the initial visits? Who will update the database and keep applicants moving? The vacancy is filled, responsibilities are redistributed and recruitment activity continues. But a…
AI and Online Visibility: Can Prospective Foster Carers Find You in the New Search Reality?
If your entire online visibility strategy is still focused on traditional SEO, it is no longer cmplete. For many years, fostering providers have invested in Search Engine Optimisation. They have commissioned keyword research. They have created location pages. They have monitored Google rankings. They have paid agencies to help their websites appear when someone searches…
Retention Is Recruitment: Every Foster Carer You Lose Creates Another Recruitment Target - Some New Solutions?
Foster carer recruitment and foster carer retention are often treated as two separate areas of responsibility. Recruitment teams are expected to generate enquiries, arrange initial visits, secure applications and help create a pipeline of new foster carers. Operational teams are responsible for supporting approved carers, maintaining placements and managing the day-to-day realities of fostering. The…
The “Not Yet” Foster Carer Audience: They Have Not Said No
A prospective foster carer makes an enquiry. They may have been thinking about fostering for months, perhaps years. Something has finally prompted them to take the first step and speak to a fostering service. During that initial conversation, they hear more about fostering than they knew before. That should be positive. But the conversation can…