Is Your Channel Strategy Based on Evidence — or Are You Simply Posting Where You Always Have?
Paid Social is not a Strategy when was the last time you asked if it was delivering?
Are You Using One Message for Every Prospective Foster Carer?
General catch all marketing does not help you fill your sufficiency needs.
Does Your Marketing Show the Reality of Fostering — or Only the Reward?
Marketing should show the whole story of Fostering not just the good bits
Point 25/100 — Are You Answering People's Questions — or Still Busting Their Myths?
If you Bust somones Myth in Foster Carer Recruitment you are starting with someone telling them they are wrong.
Point 24/100 — Does Your Recruitment Message Match the Foster Carers You Actually Need?
Sufficiency starts with Recruitment, does your advert reflect your real needs? or just general ones?
Point 23/100 — Can You Explain Why Someone Should Foster With You?
Is you website just the same as everyone else in the Fostering Sector?