22. April 2026

On LinkedIn, everyone talks about recruitment strategies.But Foster Carer Recruitment? That's a 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗻𝗶𝗺𝗮𝗹 all together 

Three years ago, I was sitting in yet another recruitment meeting.

Same conversations. Same challenges. Same frustrations.

"We need more foster carers."
"The pipeline is drying up."
"Our conversion rates are terrible."

And I kept thinking: we're treating this like any other recruitment problem.

𝗕𝘂𝘁 𝗶𝘁'𝘀 𝗻𝗼𝘁.

Foster carer recruitment isn't about filling vacancies. It's about finding people willing to transform their entire lives for 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻 𝘁𝗵𝗲𝘆'𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗺𝗲𝘁.

It's not about skills and experience. It's about heart, resilience, and an extraordinary capacity for 𝗵𝗼𝗽𝗲.

It's not about immediate starts. It's about a journey that can take months, involves the most personal questions imaginable, and asks people to open their homes to scrutiny.

Yet we were approaching it with the same playbook we'd use for hiring accountants.

That's when 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗰𝗹𝗶𝗰𝗸𝗲𝗱.

This sector needed someone who understood that foster carer recruitment is 𝗽𝗮𝗿𝘁 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆, 𝗽𝗮𝗿𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗽𝗮𝗿𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗲𝗻𝘁𝗶𝗿𝗲𝗹𝘆 𝗵𝘂𝗺𝗮𝗻.

Someone who could bridge the gap between what local authorities ans IFA's needed and what potential carers were actually experiencing.

Someone who could see that the problem wasn't just about better marketing or faster processes — it was about fundamentally rethinking how we connect with people at the most important decision point of their lives.

So I made a choice.

Instead of staying frustrated on the inside, I'd build something from the outside.

A consultancy focused entirely on the unique challenges of foster carer recruitment.

Not general recruitment. Not even social care recruitment.

Foster carer recruitment.

Because when you're asking someone to change everything for a child they haven't met yet, every conversation matters. Every touchpoint counts. Every barrier you remove could be the difference between a child finding a home or not.

Three years later, I've worked with Local Authorities struggling with sufficiency gaps, IFAs trying to grow sustainably, and Regional Care Cooperatives building something entirely new.

Each project reinforced the same truth: this work requires specialists who understand that we're not just recruiting carers.

𝗪𝗲'𝗿𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗶𝗻𝗴 𝗵𝗼𝗽𝗲.

𝗔𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘁.

Now at the time of great change with the advent of AI its time to change the way the sector recruits. If you are interested in learning more about how this can be achieved on a Local Regional or National Level message me