Helping Fostering Providers recruit more Foster Carers
Campaign-led strategy, practical workshops, and hands-on support to increase enquiries and improve conversion. Delivering bespoke Foster Carer Recruitment plans that deliver a flow of enquiries to your service. From and end to end assessment and review to teaching how to measure success
Delivering More Foster Carers to Your Service

Rolfe Pearce MBA holds a unique expert view on this very narrow
service, called Foster Carer Recruitment. Rolfe started his Career in Recruitment and quickly rose through the ranks to become a Recruitment Solutions designer for FTSE 100 companies. Designing solutions to save the companies money, to consolidate services and back office functions, and to introduce digitisation of the end to end process, currently supported with AI.
Rolfe then coupled this expertise with the study of the MBA
became an expert in business systems and specifically Recruitment Systems and Processes. Understanding something that sounds quite simple. If you need skills how do we let the people who have those skills you need them, and where do we find them.
Rolfe then became a Foster Carer himself, he was then awarded a National Award, Foster Carer of Distinction. He fostered a number of children over 10 years, Observing the life of a Foster Carer
going through the recruitment process himself, and observing the whole process from the view point of the recruiter and how it could be improved.
So Rolfe has a unique set of skills in the Fostering Sector, he was a Foster Carer himself for 10 years, he has worked with IFA's and LA's in Fostering Recruitment for 15 years, his MBA from Keele University business school was focussed on Recruitment Systems. He has external Corporate Recruitment experience from the commercial sector, designing recruitment solutions for large organisations.
This makes his view on the sector unique and expert
Rolfe has developed a bespoke to the sector "Audit of Service" designed to review your end to end process and deliver a report of
suggested improvements.
Rolfe has also developed bespoke Marketing platforms to inform the latest Marketing techniques such as FosterFound and FosterSystem tools to help analyse the best possible campaigns and integrated plans to support more enquiries coming through.
Rolfe is finalising a nation recruitment tool called Fosterwave and is working with the government and industry bodies to adopt the
campaign nationally.
How to support Foster Carer Recruitment
I work with local authorities and fostering services to improve recruitment performance through three focused areas:
🔍 Audit
Identify what’s not working in your current recruitment approach and where you’re losing potential foster carers.
🎤 Workshops
Equip your team with practical strategies to increase enquiries and improve conversion.
🚀 Campaigns (Foster Wave)
Deliver structured, campaign-led activity that generates momentum and reaches the right audiences.

The Problem
Spending with ever
diminishing returns
Many Fostering Providers are investing time and budget into fostering recruitment — but not seeing results.
Enquiries are low, conversion is inconsistent, and messaging often fails to connect with the right people.
Without a clear campaign approach, recruitment becomes reactive, fragmented, and difficult to sustain.
15
Years Corporate Recruitment Experience - Designing Recruitment solutions for FT100 companies
10
Years as an Award winning Foster Carer
11
Years Foster Carer Recruitment Expertise inside LA's and IFA's
Why Choose me?
Rolfe Pearce is YOUR Foster Carer Recruitment Specialist, the member of the team you are missing. If you are a Social Work Manager you are not a recruiter, Rolfe will help you understand what you need to learn to manage this vital part of your role. If you are the recruiter you would love to have someone help you develop a 12 month plan that you know works. Rolfe will show you how.
Specialist Expert
Led by Rolfe Pearce, Leveraging an MBA - Commerial Recruitment Experience - LA and IFA experience, and award winning Foster Carer for 10 years Rolfe is a subject matter expert.
Single Focus Expertise
Rolfe specialises in this one key specialist sector Foster Carer Recruitment. Rolfe has the experience and expertise to quickly analyse your recruitment process to bring lasting improvements in measureable conversions into assessment.
One to one
I bring a campaign-led approach to
foster carer recruitment — combining strategic insight with practical delivery.
My experience spans local authority services and regional programmes, with a focus on what actually drives enquiries and conversions.
I don’t offer theory — I provide clear, actionable approaches that teams can apply immediately.
Get in touch
Telephone: +44 7926693105
E-mail: rolfe@fcrspecialist.com
Address: Garden Street North, Halifax, HX3 6BP, United Kingdom



