Bringing Marketing and Recruitment Together: From Awareness to Decision
Foster Carer Recruitment Marketing and recruitment need to be understood as seperate functions
In todays market the competition to recruit foster carers is immense. Recruitment agencies are now being used how does this effect you
Why Local Authorities Must Act Now on Foster Carer Transfer Fees
This Easter, while many of us pause and reflect, there is one area of fostering that cannot wait — the urgent need to reform how we handle foster carer transfers. Right now, Local Authorities are operating in a system that is simply not competitive. Independent Fostering Agencies (IFAs) are offering £3,000+ refer-a-friend and transfer incentives,…
Most fostering providers are still asking the wrong question.
They’re asking: “How do we improve our marketing?” But in 2026, the real question is: “Can anyone actually FIND us?” Because the truth is this: Potential foster carers are no longer just searching on Google. They are asking AI. They are scrolling social. They are consuming answers — not browsing websites. And if your service…
On LinkedIn, everyone talks about recruitment strategies.But Foster Carer Recruitment? That's a 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗻𝗶𝗺𝗮𝗹 all together
Three years ago, I was sitting in yet another recruitment meeting. Same conversations. Same challenges. Same frustrations. "We need more foster carers." "The pipeline is drying up." "Our conversion rates are terrible." And I kept thinking: we're treating this like any other recruitment problem. 𝗕𝘂𝘁 𝗶𝘁'𝘀 𝗻𝗼𝘁. Foster carer recruitment isn't about filling vacancies. It's…
Form F Isn’t Failing Foster Carer Recruitment. It’s Repeating the Same Outcome.
We don’t have a shortage of people interested in fostering. We have a system that consistently loses them. Across England, around 60–70% of prospective foster carers who enter assessment do not reach approval. Yet only a very small number are formally rejected. The vast majority withdraw. That distinction matters. Because it tells us something important:…